Recent research in the Journal of Applied Marketing Theory identifies twelve psychological drivers of online social influence. Rather than relying solely on follower counts, Chalakudi et al. (2024) demonstrate that factors like expertise, credibility, and authentic relationships outperform mere visibility metrics in driving consumer action. For marketers, this work provides a framework to select more effective partners, create platform-specific content, and build sustainable campaigns that leverage trust for improved ROI.

Summarizes five ASX listed companies that have captured market attention this year: EZZ Life Science Holdings, SKS Technologies, Findi Limited, Zip Co, and Mesoblast. Each represents a different sector and growth strategy, from EZZ's international health and wellness expansion to Findi's ambitious plans in India's digital payments landscape.

How do Australians really feel about the tech shaping their lives? An AllHands Research study shows that while younger Australians eagerly embrace technology with 4+ hours daily device use, older generations remain cautious, though 88% across all ages say technology has improved their lives.